It is a great feeling when your marketing plan gets off the ground. You know who you want to reach and you’ve identified the right platforms to get your message out. YouTube, here you come. Now you just need to figure out what you are going to say. And how often you want to say […]
So, you know who your audience is, and you know your goal – to get new patients for your practice. Now you need to figure out how best to reach them. You don’t want to inundate them with your message, but you do want your business and services to be something your potential audience sees […]
Every marketer who makes a TikTok video, or an Instagram or Facebook reel hopes to go viral. And the best ones do because they are funny or clever or timely. If you are using them to promote your product or service, however, you don’t want to leave out the most important thing – your product. […]
Planning is important to any business. And one of the key parts of a plan is to define the end goal or the objective of the plan. When we talk about marketing and sales, we are talking about two different things. Ultimately, you want to convert an interested person into a paying customer or paying […]
When you implement accessibility tools on your website, you’re taking your possible patient base from some people to everyone. How do you access these tools? One way is through our partner, accessiBe.
Remember that movie field of dreams… “Build it and they will come”. Ever wish life was that simple for your cosmetic dental practice? You have convinced you friends and family to invent in your dream of building a cosmetic dental practice…only to discover that is not so easy to attract new dental patients. You have […]
Just like how SSL secure websites are the new standard, accessibility is all moving in one direction. Part of what’s motivating that is the pandemic, when everything went online, and part of it is legislation. Lawmakers recognize that these websites are such a big part of our lives that they have to be available to disabled people. People and businesses are gaining a better understanding that we need to appeal to the entire breadth of the population in our community, and this is one of the ways that we can do that.
Some people hear “inaccessible website” and think of lawsuits and dollar signs. At this stage, it’s something that cannot be ignored. Businesses need to sit down with their web agency and figure out a way to address this, whatever way works for them. But one thing’s for sure: doing nothing about your web accessibility is no longer a reasonable option.
AccessiBe’s profiles essentially put the user in the driver’s seat. AccessiBe can make adjustments for users in 50 different areas. You created a site design for your business that appeals to you but you’re also giving people with disabilities the ability to customize it. There’s nothing on the site that they need to activate or turn on to use AccessiBe. The built in process is very intuitive.
Google’s research shows that for 90% of small business owners, the primary goal of advertising online is to get people to call, visit a store or make a purchase. Since that’s your objective, it is Google’s priority as well.
Rev up your marketing game plan! Unlock game-changing sales tactics every week to boost your dental practice’s success! Don’t miss out on our latest, high-impact marketing tips that will take your business to the next level!
1334 Brittmoore Rd
STE #1000b-1
Houston Texas 77043
1334 Brittmoore Rd
STE #1406
Houston Texas 77043
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