Remember that movie field of dreams… “Build it and they will come”. Ever wish life was that simple for your cosmetic dental practice? You have
Just like how SSL secure websites are the new standard, accessibility is all moving in one direction. Part of what’s motivating that is the pandemic, when everything went online, and part of it is legislation. Lawmakers recognize that these websites are such a big part of our lives that they have to be available to disabled people. People and businesses are gaining a better understanding that we need to appeal to the entire breadth of the population in our community, and this is one of the ways that we can do that.
Some people hear “inaccessible website” and think of lawsuits and dollar signs. At this stage, it’s something that cannot be ignored. Businesses need to sit down with their web agency and figure out a way to address this, whatever way works for them. But one thing’s for sure: doing nothing about your web accessibility is no longer a reasonable option.
AccessiBe’s profiles essentially put the user in the driver’s seat. AccessiBe can make adjustments for users in 50 different areas. You created a site design for your business that appeals to you but you’re also giving people with disabilities the ability to customize it. There’s nothing on the site that they need to activate or turn on to use AccessiBe. The built in process is very intuitive.
Google’s research shows that for 90% of small business owners, the primary goal of advertising online is to get people to call, visit a store or make a purchase. Since that’s your objective, it is Google’s priority as well.